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Welcome to Finishing Touches, where we explore cutting-edge strategies to help businesses stay ahead in the digital age. In this episode, Vincent Mastrovito is joined by Jason Magee, managing partner at Human Element, to dive deep into digital transformation and business-to-business (B2B) commerce. Throughout the conversation, they discuss the challenges B2B companies face in upgrading their e-commerce technologies and meeting customer expectations in the digital landscape. Jason shares insights on how businesses of all sizes can thrive in the market through prioritizing digital transformation and the key technologies to consider. From the necessity of having a well-thought-out plan to embracing the dynamic nature of software products, this episode offers practical advice and valuable perspectives for businesses navigating digital transformation.
Key Points From This Episode:
[00:02:25] Why digital transformation is vital for B2B businesses to align with customer expectations
[00:07:15] How Jason and his partner started Human Element after experiences in early e-commerce and tech startups
[00:09:20] Prioritizing sales channels and integration for a successful B2B digital transformation
[00:12:36] Why effective digital transformation requires a clear, budgeted plan over set periods
[00:13:37] B2B upgrade challenges include a lack of roadmap, resistance to change, and continuous iteration
Links:
Human Element
Jason Magee on LinkedIn
Vincent Mastrovito on LinkedIn
Prometis Partners
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